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Coty and Everie: together to reinvent the perfume test

Coty has announced the launch of a digitally-controlled non-contact fragrance tester for use by beauty retailers over the next 12 months. Live testing of the units in retail stores begins this month in key European markets, followed by a trial planned for Asia later this year.

Coty's contactless fragrance tester is a digital innovation that gives customers ultimate control over in-store fragrance discovery. While sprays saturate the air, overwhelming the senses and the environment, this device delivers a single droplet of liquid directly onto an arm or blotter, offering customers a less invasive testing experience. It also uses data to enable Coty, in partnership with retailers, to optimize the location of testers and the customer experience, ensuring that beauty advisors are on hand when needed.

Coty has joined forces with Greenhousea French start-up specializing in smart devices, microdosing and dispensing technologies, to bring Coty's contactless fragrance tester to life. A multidisciplinary group from Coty worked alongside Êverie over the past year to develop a connected, easy-to-maintain and durable device. This contactless fragrance tester is capable of running for weeks without recharging the battery, and reduces fragrance loss compared to traditional testers. It will be compatible with all Coty fragrance testers and can be uniquely customized for each Coty brand.

Claire Catherine-Mercier, Vice President, Retail Experience, said: " Coty's contactless fragrance tester is a revolutionary innovation developed in partnership with Êverie. With the return of in-person shopping, the health and safety of our consumers is always at the forefront of our concerns. Deploying a single drop of liquid on the skin with the same restitution as traditional testers, this new technology eliminates unnecessary waste and offers a safe, non-contact alternative for testing. "

Find out more about new forms of product testing, consult our dossier published in the June issue of our magazine...

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