Coverpla and its Italian division are involved in developing new fragrances for the Reynaldi house.
Founded by Dr. Reynaldi over 40 years ago, the Turin-based company has gradually established itself as a leader in its country for its cosmetics, orchestrating their complete development right through to formulation. Today, the company stands out for its commitment to nature and civil society.
A year ago, she decided to add Bois Tonic, Rose Taif, Blossom and Tiaré to her fragrance collection, making it "modern and elegant".
Coverpla, partner to a customizable offer
The brand's brief was to modernize its lines of colognes and eaux de parfum in line with market trends. The idea was not only to create a sensory product, but also to offer the consumer a beautiful object to display in a bathroom, to give as a gift or to treat oneself. "We wanted a particularly elegant product whose pure, defined lines could appeal to both the Italian and foreign markets."
More than a standard offer, a service
For these four fragrances, the brand chose the 200 ml Elsa and 50 ml Laura bottles, both with matte black Vintage caps and silver-tinted pumps and pump covers. Coverpla advised on aesthetics and practiced its art of personalizing a product through mix & match of its component parts. For this development, the Vintage hood forms a common thread between the various references. Adding to the elegance is a deliberately uncluttered label.
