Rochas recently unveiled its new Eau de Rochas Citron Soleil eau de toilette, a musky floral citrus that offers a journey to the Mediterranean Riviera.
A premium hood with a refined finish for a breath of modernity
For its luminous, fresh and contemporary new eau de toilette, Interparfums entrusted FaiveleyTech with the creation of the cap design.
FaiveleyTech is an international group of French origin, specializing in high value-added plastic injection molding for demanding, selective and/or normative markets in industry, beauty and health.
FaiveleyTech has designed a massive white single-injected sphere-shaped cap with ambitious dimensions, as a symbol of strength and movement.
A feat made possible by FaiveleyTech's Beauty BU's mastery of plastic injection, which gives the fragrance a soft, pleasant feel like the "cottony softness of white musks".
"The elegant soft-touch effect on the surface, with no finishing touches and discreet joint lines, completes the challenge set by the brand.explains Béryl Tomaschett, Key Account Manager at FaiveleyTech Orgelet.
The cap adapts to the capacity: 100 ml Eau de Rochas Citron Soleil.
Photo: © Rochas
