Serving independent perfume and cosmetics brands, Coverpla is a supplier of standard primary packaging, able to provide its customers with customized, cost-effective solutions. The company relies on the sale of simple, sought-after elements (glass bottles and jars, caps and pumps, etc.) produced in large series, which small and medium-sized businesses can appropriate, while decoration and all stages of personalization can be carried out by Coverpla. "We offer the most standard products possible so that our customers can compose with a decor, a pump color, a hood and design their specific product."says Bruno Diepois, President of Coverpla.
At Paris Packaging Week, held January 17-18, 2024, Coverpla unveiled Paros, a minimalist cylindrical cap in zamak. The injection-molded cap features a PP insert and can be customized by embossing, debossing or stamping. It is offered in a silver or gold finish, but can be supplied in a variety of other colors. "This is a standard product made in Portugal, finished in France. This "banal" object has been designed to meet our customers' requirements in terms of size. Designed to be personalized, it can, for example, be engraved in relief or have stripes on the side. This is the very essence of Coverpla: to provide a quality product that we can modify on demand. In the same way, our bottles can also be decorated or lacquered".explains Bruno Diepois.
With regard to its range of perfume bottles, the company has entered into a partnership with Spanish glassmaker Estal, with the aim of strengthening its global offering. Coverpla has adopted the Doble Alto reference, whose retractable base gives the appearance of a heavy base in line with luxury codes. Three lightened glass bottles - Bandeau, Tote and Cloche - are based on Estal's Bubble concept, whose champagne-bottle-like inset base compensates for the smaller size typical of lightened bottles, for a format identical to that of a traditional bottle. The three models are available in 30, 50 and 100 ml sizes, with three different ring finishes. They can be matched to all the caps in the Coverpla catalog.
Estal products are available in natural or amber-tinted pure glass. They are also available in 100% % glass from the recycling of unsorted household packaging. This type of glass is available in a variety of colors, and sometimes with other irregularities: an accepted option. Coverpla has chosen to open its catalog to the concept.
Yaël Zajac
