As it approaches its 80th anniversary, Coverpla, which specializes in the design, manufacture and distribution of high-end standard and 100 % customizable packaging for the fragrance and beauty markets, has adopted a new visual identity to symbolize its ambitions.
Under the management of Sébastien Saussereau and the presidency of Bruno Diépois, supported by Geneo Capital Entrepreneur (accompanied by MACSF) and its historical shareholders (Bpifrance, Société Générale Capital Partenaires and BNP Paribas Développement), Coverpla intends to conquer new markets, relying on its boldness and innovation. To illustrate this, the company has chosen to adopt a new, strong and decisive image.
The figurehead of this new image is a redesigned logo. "No revolution, just evolution: the delicately chiselled letters aim for elegance and modernity with their simple, rounded shapes. No capital letters, no superfluous colors, and that unfinished "a" that means the story continues.says Coverpla.
The square-format catalog adopts the same approach, this year daring to use a white cover with the logo in the center, like a unique, consensual signature that dispenses with all decorum.
All communication tools bear this new image, unveiled at Cosmoprof Bologna (March 20-22, 2025).
