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Friday, July 1, 2022
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Croda presents "Purposeful Beauty" – A new sustainable identity for the cosmetics market


Croda International Plc, which creates, manufactures and sells specialty chemicals, has announced the launch of its new sustainability identity for cosmetics, "Purposeful Beauty". Created to focus Croda's beauty sustainability efforts and projects on a distinct message, the identity will also serve to strengthen its leading position as a provider of sustainable solutions.

Using social listening tools and other market research to understand
When discussing sustainability and cosmetics, Croda has developed its new Purposeful Beauty identity to align with the values of
Consumers. The identity was created with the intention of resonating with beauty brands and consumers, while meeting Croda's corporate goal of Smart Science to Improve Lives. The aim is to ensure that Croda Beauty Care's specific objectives coincide with the needs of sustainability-oriented customers and consumers.
As part of Purposeful Beauty, Croda will publish various communications over the coming weeks to highlight its sustainability efforts in the cosmetics sector. Customers can expect to learn more about how Croda Beauty Care's sustainability goals affect their own practices, gain knowledge on various sustainability-related topics, and hear about Croda as a leader in the field of sustainable beauty.
Cara Eaton, Chief Marketing Officer of Croda Personal Care, said: "NWe are very pleased to announce our new sustainability identity, "Purposeful Beauty", and we know that it will provide us with great opportunities to strengthen our leadership position in this field. This identity will facilitate the creation of unique sustainability campaigns to meet the ever-changing sustainable innovation needs of our customers around the world.
With Purposeful Beauty, we will meet the growing demand for new sustainable technologies in the field of cosmetics, while mitigating our impact on the environment around us.
To celebrate the launch of Purposeful Beauty, Croda committed to donate more than 3,000 trees through One Tree Planted during the months of April and May, to
Earth Day, a day dedicated to environmental protection.
According to earth.org, our planet loses "about 10 million hectares of forest every year" (1).
Croda continues its efforts to achieve its goal of saving more land than used, while increasing the efficiency of agricultural land use and protecting biodiversity.

Croda recently announced, as part of its 2021 Sustainability Report, that it has saved 33,734 hectares of land per year more than its 2019 base year. The company says it is on track to meet its 2030 goal of saving at least 200,000 hectares of land per year more than in 2019. The trees that are planted in the name of the Purposeful Beauty initiative will help reforest land damaged by wildfires, support biodiversity habitat and create a positive impact for generations to come.
With the sustainability identity "Be Actively Committed" of Sederma, Crodarom and Alban Muller, Croda maintains its leading position in the industry as a supplier of sustainable ingredients. The creation of the "Purposeful Beauty" identity allows them to further demonstrate the commendable work they have done through their "Beauty Care" business by developing sustainable ingredients found in hair care, sun care, skin care and color cosmetics formulas around the world, while showing how their leadership will shape the brands of tomorrow.
Croda strives to make positive changes at every stage of its actions. Whether it's ensuring an ethical and transparent supply chain for the sourcing of materials, reducing carbon emissions and energy use in the manufacture of its ingredients, or producing innovative formulations that provide essential sun protection, Croda is committed to creating a more sustainable cosmetics industry.

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