The Botanical Alliance of the Croda International Plc. chemical group, bringing together Crodarom, the group's botanical expert, and Alban Muller International, has launched its first joint catalog, featuring over 250 botanical extract references.
This pooling of the two offers follows the Group's acquisition of Alban Muller International. The aim is to strengthen the botanical dimension of its Personal Care expertise, and thus offer its customers an extended portfolio of natural solutions.
The catalog features several ranges made from a wide variety of carefully selected raw materials: botanical active ingredients with a performance and/or emotional dimension, high-tech ingredients and other multifunctional ingredients. The references are organized by properties, for greater convenience when searching.
The catalog is available on the Croda Personal Care.
Crodarom's analysis of beauty trends 2024
In the spring, Crodarom published its study of the beauty concepts that will be essential next year, the result of exhaustive research into trends and prospects in the cosmetics market.
Freedoms take pride of place here, in all their forms, with ever more naturalness. Inclusivity and self-care are taking firm root, as is the trend for mind-body well-being. Responding to the specific needs of each individual, living new experiences, breathing new life into ancestral traditions - these are just some of the major trends that will be driving the market next year and beyond.
Crodarom offers three blog posts to explore these trends. The first article provides an overview, then the next two explore two major concepts in detail:
- Geoskincare, cosmetics adapted to local climates, in a context of climate change,
- Aura Beauty, which brings together the best of ancient traditions and knowledge with the latest scientific and technological advances.
