As an industrial partner to its brands, Superga Beauty boasts full-service expertise, with a 360° offer ranging from development to the supply chain. Called upon by the Danish Matas group for its new range of eaux de parfum, the company masters all stages of production, from design to manufacture and filling.
The juice for Matas' new collection, Flora Danica Parfums, was manufactured at Superga Beauty's Cosmeurop plant, and packaged at BPS Fragrances.
Wooden hoods
Each Flora Danica fragrance is vegan, refillable, and composed of up to 92 % of ingredients of natural origin. Fragrance caps made from ash wood are an elegant, eco-friendly alternative to traditional plastic or metal caps for perfume bottles. For this range, aesthetics and design reveal a natural, authentic aspect while adding a dimension of luxury and sophistication.
Seducing both men and women
Inspired by the iconic Flora Danica encyclopedia, commissioned by King Frederik V of Denmark in 1752 to enlighten people about the diversity of flowers and plants in Denmark, the Flora Danica collection combines Danish heritage and contemporary French vision via a palette of four fragrances:
- Soul Garden: an immersion in a wild garden in the rain, combining the freshness of flowers with the warmth of a Nordic interior.
- Flower Muse: a modern, joyful interpretation of flowering, evoking the fresh northern air and flora of Denmark.
- Amber Echo: a memory of late summer, evoking salty skin warmed by the sun after a swim in the sea.
- 1761: A fragrance that combines dazzling freshness and precious woods, capturing the ambivalence of a new opportunity, blending citrus, spices and sophisticated woody notes.
The fragrances are available in 50 and 100 ml formats and in a 125 ml refill version.
