site-industries-cosmetiques A cover of Industries Cosmétiques magazine
Discover all the innovations in perfumery and cosmetics.
Discover our special report: Save the People. Enjoy your direct access!
If you prefer the paper edition, please subscribe to our magazine
- advertising -

The spirit of Jean-Paul Gaultier perfumes brought to life by Cosfibel Premium

The Puig Group celebrates Jean-Paul Gautier fragrances with two boxes for Mother's Day and Father's Day. The advertising film's industrial universe of humor and seduction is expressed in a pop-up box signed by Cosfibel's expertise.

Both the men's and women's versions are identical in design: the box with magnetic flap is entirely covered with a silver polyester paper printed in four-color process in a sophisticated chromatic harmony. This silver polyester offers all kinds of transparent reflections to the printed decorations. It can also be used to print motifs, such as the silver plumetis that appears in reserve on both sides.

Let the party begin
Inside, a double tray supports the stage. On one side, it's glued to the inside of the flap, while on the other, it forms the floor of the set and the cover of the base where the products are housed. On the inside, the base is lined to within a centimeter of the edge, with a card whose thickness forms a rim that acts as a stop for this floor.
The staging is made up of printed, laser-cut and laminated parts, using a folding/gluing system that reinforces the relief effect. Silhouettes, gears and other motifs, right down to the logo in the center, take on the light and shade of printed silver polyester. A ribbon holds the lid in its open position, while another allows the floor of the decor to be lifted to access the products.

This unusual set required Cosfibel to set up a particularly precise manufacturing process, including 25 manual assembly steps. Numerous tests and validation stages justify a common demand for perfection and exact compliance with specifications.
In the end, this duo of boxes offers consumers a double surprise: the enchantment of the staging, followed by the discovery of the perfume and skincare products housed inside the base.

External resources

Sponsored content

site-industries-cosmetiques A vibrant advertisement for Croda Beauty featuring a close-up of orange flowers with a blurred background effect and the text "Croda Beauty, intelligent science to improve life" now includes Phytess.

Phytessence™ Osmanthus, the first geo-skincare botanical extract by Croda Beauty

Discover how this innovative natural ingredient helps the skin to better face climate change, particularly the harmful effects of sun rays and heat.
site-industries-cosmetiques A concentrated individual in a lab coat examining a small jar containing a pink substance, a pioneering cosmetic innovation using natural ingredients in Brittany.

Cosmetics innovation comes naturally in Bretagne

In north-west France, Bretagne has always been a seawardlooking region with its 2,730km coastline - the longest in the country.

Related articles

Our last issue

Listen to us!