The Puig Group celebrates Jean-Paul Gautier fragrances with two boxes for Mother's Day and Father's Day. The advertising film's industrial universe of humor and seduction is expressed in a pop-up box signed by Cosfibel's expertise.
Both the men's and women's versions are identical in design: the box with magnetic flap is entirely covered with a silver polyester paper printed in four-color process in a sophisticated chromatic harmony. This silver polyester offers all kinds of transparent reflections to the printed decorations. It can also be used to print motifs, such as the silver plumetis that appears in reserve on both sides.
Let the party begin
Inside, a double tray supports the stage. On one side, it's glued to the inside of the flap, while on the other, it forms the floor of the set and the cover of the base where the products are housed. On the inside, the base is lined to within a centimeter of the edge, with a card whose thickness forms a rim that acts as a stop for this floor.
The staging is made up of printed, laser-cut and laminated parts, using a folding/gluing system that reinforces the relief effect. Silhouettes, gears and other motifs, right down to the logo in the center, take on the light and shade of printed silver polyester. A ribbon holds the lid in its open position, while another allows the floor of the decor to be lifted to access the products.
Applause
This unusual set required Cosfibel to set up a particularly precise manufacturing process, including 25 manual assembly steps. Numerous tests and validation stages justify a common demand for perfection and exact compliance with specifications.
In the end, this duo of boxes offers consumers a double surprise: the enchantment of the staging, followed by the discovery of the perfume and skincare products housed inside the base.
