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dsm-firmenich appoints five noses as Principal Perfumers

Amandine Clerc-Marie, Bruno Jovanovic, Clément Gavarry, Dora Baghriche and Gabriela Chelariu join dsm-firmenich's elite Fine Fragrance team.

"We are delighted to announce the promotion of five exceptionally talented perfumers to the prestigious position of Senior Perfumer," said Emmanuel Butstraen, President of dsm-firmenich Perfumery & Beauty. Their dedication, creativity and passion for the art of perfumery have not only greatly contributed to the success of our company, but have also elevated the olfactory experiences we offer our customers and consumers around the world."

"Each of these perfumers has demonstrated an exceptional ability to create unique and captivating fragrances that resonate with our customers and consumers, adds Jerry Vittoria, head of the Global Fine Fragrance, Perfumery & Beauty division. Their promotion is a testament to their expertise, hard work, innovation and commitment to excellence."

Responsible for numerous fragrances, including Burberry Goddess, launched in 2023, Paris-based Amandine Clerc-Marie sees herself as a sculptor of the invisible, transforming materials and working on the volumes of each composition. She sees perfume creation as something similar to architecture, building perfumes as a construction with precise shapes and solid foundations that support the entire structure.

Also based in Paris, Bruno Jovanovic is fascinated by the smells that surround him. Inspired by artists and intellectuals, he combines creativity and audacity. Having spent half his career in the United States, his creations express both unbridled American freedom and sophisticated French heritage. He has created fragrances for some of the industry's most prestigious brands, most recently Montblanc Explorer Platinum.

Frenchman Clément Gavarry is inspired by the effervescence and dynamism of New York, where he has lived since 2000. A highly versatile perfumer, he comes from three generations of perfume experts. He has scored numerous successes in the United States and Europe, notably with Ariana Grande Cloud.

Paris-based Dora Baghriche is a creator at heart. A woman of letters, her first passion was writing, before falling in love with perfumes. Born in Algiers, where she spent her childhood, she approaches perfume creation with a contemporary vision, reviving cult raw materials and ingredients. She has created classics, most recently the award-winning Rabanne Fame and Narciso Rodriguez All of Me.

New York-based Gabriela Chelariu tells beautiful fragrance stories through her creations, linking her past to her present. She grew up in a small town in Romania, where the scents of nature guided her towards the world of fine perfumery. She studied at Romania's University of Pharmacy and learned about perfumery by working in a research laboratory for a flavorings company. Her visit to Grasse was a revelation. Her most recent successes include key launches for Bath & Body Works and Kayali by Mona Kattan.

- top, left to right: Gabriela Chelariu, Bruno Jovanovic, Amandine Clerc-Marie
- bottom, left to right: Dora Baghriche , Clément Gavarry

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