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Woodacity satisfies Shiseido's desire for its new fragrance collection

Challenged by the brand, Quadpack pushed back the boundaries and developed a custom cap in pure wood for its fragrance range.

Where there's a will, there's a way. This saying applies perfectly to the collaboration between international beauty packaging manufacturer and supplier Quadpack and Shiseido on the Woodacity cap. which oversees the new fragrances "L'Eau d'Issey Eau & Magnolia" and "L'Eau d'Issey pour Homme Eau & Cèdre". These unique, made-to-measure caps in pure wood were the result of intense research and development, motivated by his wish to satisfy Shiseido's desire for a single-material cap on an organic base for its fragrance collection.

Two years later, the design team and engineering department have brought Woodacity to life.This pure-wood solution features no plastic inserts and, thanks to its "solo push" grooved design, provides a watertight closure system that protects the formula. As well as being functional and durable, these hoods offer unrivalled aesthetics.

The women's fragrance bottle, covered by an elongated cap, and the men's version, featuring a cap resembling a cedar burr, offer a minimalist design that represents a "return to the essentials" and echoes the raw nature from which they draw their inspiration. "We're very proud of the Woodacity hoods we've developed for Shiseido. Thanks to our long-term partnership with the brand, which challenged Quadpack to bring this innovation to life, we now offer one of our most innovative wooden systems," explains Denisa Stircea, Wood Category Lead at Quadpack.

Both hoods are made in Europe, and the wood comes from sustainably managed European forests.

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