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Easyfairs announces the launch of PLD Packaging of Premium - Luxury Drinks alongside ADF-PCD in Paris


The new show will connect the global community of designers, contractors and packaging suppliers for premium and luxury beverages and facilitate the transfer of technology and inspiration with the perfume and cosmetics industry.
Easyfairs, the organizer of multi-format trade shows and owner of event venues, announces the launch of the new PLD - Packaging of Premium - Luxury Drinks, which will bring together designers, innovators and packaging suppliers in the international premium and luxury beverage market.
The first edition of the event will take place on 29 and 30 January 2020 at Paris Expo, Porte de Versailles jointly at ADF-PCD, the world's first exhibition of packaging design and development for the perfumery, cosmetics, aerosols and dispensing markets.

LDP is designed for all players in the creation of packaging for wines, spirits and other premium alcoholic and non-alcoholic beverages. It will provide this sector with an inspirational platform in terms of creativity, new technical solutions and numerous events to meet its peers.
The animations and conferences, given by experts from brands, design agencies, or distributors, will give an overview of the latest trends and innovations in this extremely dynamic market.
The joint holding of LDP with ADF-PCD will provide a unique platform for the transfer of knowledge, ideas, inspiration and influences between packaging designers in the premium beverage market and those in perfumes and cosmetics. In addition, PLD will partner with the Pentawards, the prestigious packaging design competition.

Paul MacDonald, global director of packaging shows at Easyfairs, points out:
"Packaging professionals in the premium and luxury beverage market have already been visiting ADF-PCD for several years to research the next technology or trends in the perfume and cosmetics market that they can apply to their own projects." It was therefore a natural step to strengthen this relationship at the heart of the event and to create a real platform to facilitate these exchanges by developing a new international event in Paris, dedicated to this extremely creative market.
"The premium and luxury beverage market is behind some of the most innovative and prestigious packaging, and I look forward to seeing PLD encourage and stimulate the inspiration and creativity of this exciting market," says MacDonald.

Easyfairs acquired ADF-PCD in 2014 and since then the event has grown considerably. The next edition of ADF-PCD, on January 30 and 31, 2019, will welcome more than 600 exhibitors and 8,000 visitors from all over the world to source their next packaging solutions.

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