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Saturday September 30, 2023
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Pantone: the color of the year 2019 is...

Vibrant yet soft, Pantone 16-1546 Living Coral envelops us in its warmth, offering a little comfort and liveliness in an ever-changing environment.

Faced with the omnipresence of digital technologies and social networks in our daily lives, we crave authentic experiences that are sources of connection and intimacy. Sociable and playful, the engaging nature of Pantone color 16-1546 Living Coral promotes and encourages joyful activities. Symbolizing our innate desire for optimism and joy, Pantone 16-1546 Living Coral embodies a light-hearted expression.

Representing the fusion of modern life, Pantone Living Coral is a reassuring color, present in our natural environment, and enlivening social networks with its presence.

Pantone 16-1546 Living Coral evokes the familiarity and energy of colors found in nature. Although difficult to contemplate, the look this invigorating, effervescent color takes on under the sea captures the eye and hypnotizes the mind. At the center of a naturally vivid and chromatic ecosystem, Living Coral Pantone evokes the kaleidoscope of colors found in coral reefs.

For 20 years, Pantone Color of the Year has been setting trends in product development and influencing purchasing decisions in a wide range of sectors, including fashion, industrial and interior design, graphic design and product packaging.
The Color of the Year selection process requires careful thought and trend analysis. To arrive at each year's selection, Pantone's color experts at the Pantone Color Institute scour the world for new color influences, from the entertainment sector to film production, from travel art collections and new artists to fashion, all the creative sectors and fashionable tourist destinations, as well as new lifestyles, ways of playing and socio-economic conditions. Influences can also come from technological progress, from materials, textures and effects that influence colors, from social networking platforms, and even from future sporting events on which the eyes of the world will be riveted.

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site-industries-cosmetiques A green leaf with the words coverpa, September October 2023.
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