The new show's mission is to connect the global community of designers, specifiers and suppliers of packaging for premium and luxury beverages, and to facilitate the transfer of technology and inspiration with the perfume and cosmetics sector.
Easyfairs, the multi-format trade show organizer and event venue owner, announces the launch of the new PLD - Packaging of Premium & Luxury Drinks trade show, which will bring together designers, innovators and packaging suppliers to the international premium and luxury drinks market.
The first edition of the event will take place on January 29 and 30, 2020 at Paris Expo, Porte de Versailles in conjunction with ADF&PCD, the world's leading trade show for the design and development of packaging for the perfumery, cosmetics, aerosol and dispensing markets.
PLD is designed for all those involved in creating packaging for wines, spirits and other premium alcoholic and non-alcoholic beverages. It will offer the sector a platform for creative inspiration, new technical solutions and a wide range of events to meet peers.
Animations and conferences, given by experts from brands, design agencies and distributors, will give an overview of the latest trends and innovations in this extremely dynamic market.
PLD's joint event with ADF&PCD will provide a unique platform for the transfer of knowledge, ideas, inspiration and influence between packaging designers in the premium beverage market and those in fragrances and cosmetics. In addition, PLD will be a partner of Pentawards, the prestigious packaging design competition.
Paul MacDonald, Global Director of Packaging Shows at Easyfairs, explains:
"Packaging professionals from the premium and luxury beverage market have already been visiting ADF&PCD for several years to research the next technology or trends in the fragrance and cosmetics market that they can apply to their own projects." So it was a natural step to strengthen this relationship at the heart of the event, and to create a genuine platform to facilitate these exchanges by developing a new international event in Paris, dedicated to this extremely creative market.
"The premium and luxury drinks market is the source of some of the most innovative and prestigious packaging, and I'm looking forward to seeing PLD encourage and stimulate the inspiration and creativity of this exciting market," explains Paul MacDonald.
Easyfairs acquired ADF&PCD in 2014, and since then the event has grown considerably. The next edition of ADF&PCD, on January 30 and 31, 2019, will welcome over 600 exhibitors and 8,000 visitors from all over the world to source their next packaging solutions.