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Renaissance of Bienaimé 1935, beauty house

Almost a century has passed since its creation. Today, thanks to Cécilia Mergui, Maison Bienaimé is back in the limelight. An opportunity to plunge into its dreamlike, poetic universe, where past and present combine to offer you an immersion in the heart of eternal beauty.

1935 , Robert Bienaimé, a daring avant-garde perfumer, created his eponymous brand, a perfume and cosmetics house combining the creativity of an artist with the prowess of an outstanding technician.

1960 , the brand was mothballed following the death of its founder.

2021 , Cécilia Mergui breathes new life into this sleeping beauty while respecting the heritage of its creator. Through the rebirth of the Bienaimé brand, the idea is to perpetuate the wonder of these timelessly charming treasures, and create a sensory experience that evokes the emotion of sweet nostalgia.

The Bienaimé perfume: a celebration of French savoir-faire, its bottle is made in Normandy by a factory of excellence, classified as a "living heritage company". Hand-crafted, each piece is unique and designed with refinement to elegantly dress your home.

The solid soap: Bienaimé soap benefits from an elegant fluted shape favoring, according to the brand, a gentle massage of the palm of the hand. It comes in three iconic Bienaimé fragrances.

Liquid soap: made the old-fashioned way, known as "de Marseille", Bienaimé liquid soap has "A fine, creamy texture which "Melts deliciously into the skin, leaving a soft, fresh trail after each use."

Refills: fully recyclable refill bottles fill the 200ml liquid soap bottle and the 75ml perfume bottle. They come with a funnel.

Dream balm: a combination of two oils, the balm transforms on application into a dry oil that is quickly absorbed.

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