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L'Oréal partners with an application dedicated to menstrual cycles

L'Oréal joins forces with Clue, a leading Femtech application dedicated to menstrual cycles, to enhance scientific understanding of the effects of hormones on skin health.

L'Oréal announces a partnership with Femtech Clue, an app dedicated to menstrual cycles, to enrich knowledge on the links between skin health and hormonal cycles. This collaboration will combine L'Oréal's historical expertise and ambitions in connected beauty, with Clue's leadership in menstrual cycle data thanks to its 12 million subscribers in 190 countries. In addition, Clue will collaborate with L'Oréal's Active Cosmetics division and its medical experts to develop scientifically informed content on hormonal cycles and skin, which will enrich Clue's documentation available on Helloclue.com.

"We are very pleased with this strategic partnership with Clue, a world leader in Femtech and data for health. At L'Oréal, we are convinced that the innovation we bring to consumers in terms of beauty and well-being lies at the crossroads of science and technology. Through this partnership, we aim to drive scientific innovation forward. Our goal is to develop the best personalized skincare routines for people of all ages, from menarche to menopause, taking into account the health of their skin, as well as their aspirations for beauty and well-being."says Barbara Lavernos, Executive Vice President Research, Innovation and Technology at L'Oréal.

"Our division works closely with physicians around the world. We are delighted to join forces with Clue, to involve dermatologists, endocrinologists and gynecologists in our drive to better understand the impact of hormonal cycles and to meet women's needs by enabling them to take better care of their skin."comments Myriam Cohen-Welgryn, General Manager of L'Oréal's Active Cosmetics division.

"We're delighted to be working with the world's number one beauty company to advance knowledge of the effects of menstrual cycles on skin health," says Audrey Tsang, co-CEO of Clue. Along with menstruation, skin health is the subject most closely followed by our subscribers. Thanks to L'Oréal's vast scientific knowledge, we will be able to bring new and valuable information to our community and to all consumers on such an essential subject, enabling them to make informed choices thanks to science, technology and data".

External resources
loreal.com

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