On the occasion of the Special Edition by Luxe Pack trade show dedicated to sustainability (July 1-2, Carrousel du Louvre, Paris), Baralan, a key player in primary packaging for the cosmetics industry, unveiled its latest innovations, which combine advanced technical performance, refined aesthetics and a strong commitment to sustainable development.
When beauty becomes functional and inclusive
Baralan continues to develop its most emblematic innovations. Its 3D decoration is now available in new color gradations and finishes. The DEA line, its glass airless solution, confirms its avant-garde position. The introduction of a new spray pump, compatible with all alcohol- and fragrance-free formulas, further expands the range of applications.
Circularity and new materials
Baralan's commitment to sustainable design is reflected in refillable solutions and separable components for modular, responsible beauty. New products include "refill case" systems designed to hold several formulas, and internal cups for glass jars with hermetic caps, enabling separate formulations to be kept in the same container. The range also includes solutions for dynamic beauty rituals, such as sieves for loose powders.
Glass for make-up
Glass, Baralan's emblematic and founding material, remains at the heart of the company's research. It has been elegantly reinvented to extend its use to the make-up segment - historically dominated by plastic - with new glass bottles and jars, combined with innovative applicators for lips, eyes and complexion. The offer is also enhanced by mini formats ideal for travel kits, and a line of sophisticated, versatile roll-ons, featuring stainless steel balls for sensorial application.
Environmental commitment: all-plastic pumps and functional design
Baralan anticipates regulatory developments with ever more responsible solutions, such as its new all-plastic (PE and PP) pumps, which are fully recyclable and metal-free, as well as POM-free versions, in compliance with environmental directives such as the PPWR regulation.
The design is also evolving, with sleek cylindrical lines and the new Whitney range: elegant bottles equipped with high-performance applicators for face and eye contour care.
