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Friday, July 1, 2022
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Virtual fittings of makeup products thanks to ModiFace


L'Oréal and Facebook announce a technological integration allowing shoppers on Instagram to make virtual fittings of makeup products thanks to ModiFace, L'Oréal's augmented reality and artificial intelligence company.

With this new step in their collaboration, ModiFace and AR Spark, Facebook's augmented reality platform, bring buyers the experience of a very realistic virtual fitting. By browsing a brand's Instagram page, consumers will be able to try a product before buying it.

This service is already available for lipsticks from the NYX Professional Makeup, Urban Decay, Maybelline New York and Lancôme brands. It will soon expand to other brands and product categories.

"ModiFace has been a pioneer of augmented reality and has been developing realistic and precise virtual fitting experiences for more than ten years. At a time when "social commerce"* is increasingly appreciated by consumers, we are pleased to take this new step in our collaboration with Facebook, making the shopping experience on Instagram both easy and fun,"says Parham Aarabi, CEO and co-founder of ModiFace.

"The use of augmented reality for virtual fittings is a new advance for Facebook that makes it easier to buy online. Thanks to this collaboration with L'Oréal, consumers will have an even more personalized shopping experience with their favorite brands, where they are already finding inspiration: Instagram,"notes Sue Young, General Manager of Spark AR, Facebook.

Facebook will also integrate ModiFace's virtual fitting into new ad formats on Facebook App.

* online sale via social networks

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