Spanish composition house Eurofragance has announced the appointment of a new Chief Executive Officer (CEO) for 2026. Joan Pere Jiménez will take up his position as CEO on January 1. Laurent Mercier, who has held the position since 2018, will continue to lead the company until December 31, 2025 before taking on a new role on the Board of Directors.
Under the leadership of Laurent Mercier, Eurofragance has established itself as a global player and a benchmark in the perfume industry. Since 2021, the company has posted sustained annual growth of over 20 % and double-digit profitability.
Laurent Mercier placed sustainability at the heart of the company's strategy and encouraged investment in innovation, enabling the composition house to develop its first exclusive ingredients for the creation of exceptional fragrances.
Joan Pere Jiménez has over ten years' experience with Eurofragance. He joined the company as Chief Operations Officer, and has held several positions of responsibility on the Executive Committee, including General Manager for the Europe, Africa and Turkey region until 2021, and then for the Asia-Pacific region until the end of 2023. Since January 2024, he has held the position of Chief Market Officer, which he will continue to hold until the end of 2025.
"I approach this new challenge with great enthusiasm and a deep sense of responsibility. I would like to thank the Board of Directors, the owner family and the management team for their confidence. Over the course of this year, I will continue to work with Laurent to ensure a smooth transition and to pursue the vision that has brought us to this point, based on service excellence, an innovative approach, a strong commitment to sustainability and a people-centric model."emphasizes Joan Pere Jiménez.
