Global player in fragrances and beauty, Givaudan has launched Scentaurus Vanilla, a vanilla note for the formulation of liquid detergents.
Scentaurus Vanilla is an elegant, non-coloring vanilla note. Naturally activated by oxygen, this new precursor delivers, according to Givaudan, a wave of freshness and a long-lasting, creamy, powdery vanilla effect.
The addition of Scentaurus Vanilla extends Givaudan's already successful Scentaurus range. According to its creators, this vanilla note increases creative possibilities and differentiation through unique combinations.
With 69 % of consumers expressing a desire for fragrances to last because they make them feel fresh all day, Givaudan's range of fragrance precursors aims to create memorable moments and evoke positive emotions, offering consumers an experience of everlasting freshness.
"Scentaurus Vanilla reminds me of the sweet, healthy scent of cocoa and vanilla! It's the sweet dance of nostalgia! In a detergent fragrance, it brings softness and powdery facets without coloring - what a revolution!"stresses Nadia Geyken.
In line with the company's sustainability ambitions, Scentaurus Vanilla is a biodegradable molecule according to OECD guidelines and was developed according to green chemistry principles, using Givaudan's exclusive FiveCarbon Path and a Safe-by-Design approach.
