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GM Group announces the re-launch of the Clarins line of home care products

The two companies worked together to redesign the famous hotel line, reinforcing their commitment to sustainable development.

Groupe GM, international leader in hotel hospitality products, announces the relaunch of the Clarins hotel line, scented with the iconic Eau Dynamisante. Redesigned to better reflect Groupe GM's sustainable development objectives, this customized product line will be available worldwide through Groupe GM's extensive distribution network.

It all started with a holistic vision of beauty

It all began in the first Clarins institute, on rue Tronchet in Paris. In 1954, Jacques Courtin-Clarins opened this pioneering establishment, where he introduced his holistic vision of beauty. In his mind, beauty, well-being and health are one and the same. He encouraged dialogue with his customers, who were particularly satisfied with the customized solutions offered at his institute, and came in ever greater numbers to try out the Clarins Method and the first 100 % pure plant extract oils.

The results are both immediate and lasting. And with them, success! This vision, influenced from the outset by the brand's founder, continues to inspire today's treatments, products and techniques. " I wanted to create a link between medicine and beauty, between science and aesthetics. "explains Jacques Courtin-Clarins, founder and Chairman of the Clarins Group.

The new, improved line

The new Eau Dynamisante eco-friendly hotel line features 30 & 60 ml 100 % recycled plastic bottles, including caps. The range comprises a Vitality Foaming Gel enriched with ginseng, a Rejuvenating Body Lotion enriched with hazelnut oil, a Vitality Shine Shampoo with ginseng and a Vitality Shine Conditioner infused with shea butter. All available in 30 & 60 ml sizes.

The line also includes a hand gel and a Gentle Cotton Almond Hand Cleanser. Both products are available in larger, eco-responsible formats, such as the Ecopump. This 300 ml dispenser is made from 100 % recycled plastic and is combined with bio-resin pumps.

Cream soaps enriched with shea butter complete Clarins' line of home care products. The soaps are RSPO ("Roundtable on Sustainable Palm Oil") certified, and their white and red cardboard packaging is FSC ("Forest Stewardship Council") certified.

All products in Clarins' revamped line of home care products feature the signature Eau Dynamisante fragrance. Eau Dynamisante perfectly symbolizes the brand's expertise in the art of using the aromatic and sensorial powers of essential oils. An emblematic, vitalizing Eau de Soin, Eau Dynamisante combines the aromatic properties of essential oils with the benefits of plant extracts to moisturize, revitalize and perfume the skin. Formulated with aromatic essential oils of citrus, patchouli, bitter orange, rosemary and white thyme, Eau Dynamisante provides a pleasant sensation of freshness, vitality and well-being. Its exhilarating scent, discreet yet persistent, revitalizes, enhances mood and revives energy.

The Clarins hospitality line will be introducing Ecofill, a new, larger, refillable packaging solution, which will be available in the coming months. A patent-pending innovation from Groupe GM, it is the only eco-friendly, refillable and traceable dispenser equipped with sealed, single-use pouches. It's a clean, safe, fast and easy solution with reduced environmental impact. The 400 ml refillable pouches are made from just 8 g of recyclable plastic, and are easy to remove and replace.

The program Care About Earth "

Thanks to eco-designed products and large-format dispensers, the Clarins home products range is now fully part of GM Group's "Care About Earth" program. Launched in 2018, the "Care About Earth" initiatives aim to strengthen GM Group's environmental and social actions. The aim of the program is to reduce the environmental impact of the hotel sector. The program reflects GM Group's commitment to the sustainable development of its products, and the company's efforts to minimize their environmental impact.

Laurent Marchand, President of GM Group, said: " We are delighted to be redesigning this popular line with our partner Clarins to bring it into line with the standards and convictions of both our companies. Groupe GM places innovation, quality and sustainability at the heart of its business, and both companies share the same strong commitment to the environment. This range of hospitality products is in line with our "Care About Earth" program, and we believe it is perfectly suited to our customers' needs. We look forward to launching this new range of products in hotels around the world! "

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