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Groupe GM collaborates with perfume brand Mine Perfume Lab

Groupe GM, a global specialist in hospitality products, has announced its collaboration with Mine Perfume Lab, an Italian perfume house known for its quality products, artisanal influences and expertise. 

The Mine Perfume Lab hotel line, created in collaboration with Groupe GM, embodies, according to its designers, "handcrafted perfection at the heart of the brand.

The fragrance in the Alleria range features top notes of rose, seawater, lilac and jasmine, middle notes of patchouli and base notes of musk, tonka bean and vanilla. The idea: to capture the freshness of the sea and evoke the lightness of a sunny breeze.

The line's aesthetic is characterized by a modern, minimalist design with monochromatic color palettes and clean, elegant lines.


The Mine Perfume Lab hotel line contains up to 98 % of naturally-sourced ingredients, and offers 30 ml sugarcane-based products with recycled plastic caps, including shower gel, shampoo, conditioner and body lotion.

To further guarantee safety and minimize environmental impact, the hotel line also includes the clean and safe EcoFill large-format dispenser, with sealed refill pouches for liquid soap and bath gels, which guarantee product origin and traceability while preventing bacterial contamination.

The 400 ml Ghost dispenser made from sugarcane is also part of the range. This 400 ml dispenser, mounted on a hidden rail, creates the illusion that the product is levitating. 

Engraved solid soaps, made from responsible materials, complete the range.

The Mine Perfume Lab hotel range reflects the eco-responsible commitment of Groupe GM and its Care about Earth program. 

As a supplier of hospitality products, GM Group prioritizes the use of green resources, promotes reuse and the reduction of single-use plastics. Ecodesign is at the heart of its program to significantly reduce waste and the use of scarce resources.

"We are delighted to be working with an innovative fragrance brand like Mine Perfume Lab to introduce more environmentally friendly hospitality products to our guests, while meeting the level of sophistication and quality expected of GM Group. This line deeply reflects the core values of both our companies and enables hotels worldwide to pamper their guests with carefully crafted hospitality products, with a strong personal touch and attention to detail."says Laurent Marchand, President of Groupe GM.

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