Groupe Rocher has announced the finalization of the sale of its perfume manufacturing plant in Ploërmel (56) and that of its Flormar brand, present on the make-up market in Turkey.
The sale of the Ploërmel plant was announced for June 2024. Exclusive negotiations with Arcade Beauty, a specialist in the manufacture of product sampling and packaging solutions for the perfumery and cosmetics industries, have resulted in the signature of a sale agreement guaranteeing the development of business at the Ploërmel site, a historic site for the Rocher group.
Groupe Rocher fragrances will continue to be produced at the site for at least five years, and all teams have been taken over by Arcade Beauty.
Some 10 million additional units will be brought to the site by Arcade Beauty over the next two years, and the company plans to increase activity still further in subsequent years.
Arcade Beauty is also planning further investments over the coming months.
The sale was made possible with the help of KPMG Deal Advisory Services, LBMB Notaires and LMT Avocats.
Groupe Rocher also announced that it had completed the sale of the Turkish Flormar brand to a consortium of three Turkish investors - Esas Private Equity, Tacirler Asset Management PE Fund I, and Credia Partners. This sale, announced in May 2024, was made possible thanks to the support of KPMG Deal Advisory Services, BNP Paribas, and the Istanbul office of Gide, Loyrette Nouel.
"We are fiers of how far we have come with Flormar. I would like to extend my warmest thanks to all our teams, who have done an outstanding job over the last few years. In just 3 years, and since the Group took full control of Flormar, the brand has indeed confirmed its position as market leader in Turkey, with a five-point gain in market share. Groupe Rocher has every confidence in the consortium of investors acquiring the brand, which will be perfectly able to pursue and support its development, particularly internationally."says Bris Rocher, Chairman of the Rocher Group.
The Breton group thus intends to free up resources to invest further in its development in Asia, a strategic region for its growth.
Present in over 100 countries, the Rocher group - which employs nearly 14,000 people - has eight brands (Yves Rocher, Arbonne, Petit Bateau, Stanhome, Kiotis, Dr Pierre Ricaud, ID Parfums, and Sabon). Its 2023 sales totaled 2.2 billion euros.
Photo taken from the Flormar website.
