Aptar Beauty, a global specialist in dispensing systems, has been chosen by Guerlain to supply all the pumps for its L'Art & La Matière collection, a collection of "olfactory masterpieces for lovers of beauty", according to the perfume house.
This collection includes fragrances and concentrated extracts in refillable format, all equipped with the Sensea fragrance pump. Perfumed skincare products are equipped with the GSA lotion pump. Both pumps are flagship products in the Aptar Beauty portfolio.
Sensea: a pump for refillable fragrances
The Sensea perfume pump has been selected for all 100ml bottles in the main L'Art & La Matière collection, including the latest launch Patchouli Paris Eau de Parfum, as well as for the six 50ml bottles of Extraits Signature, Guerlain's most concentrated fragrances, refillable in-store. The collection also includes the Flacon Sac, a 20ml refillable bag spray that can be refilled at home.
These references are equipped with the Sensea pump and VP4 motor, optimized for smoother activation with a High Definition Spray (HDS) insert. According to Aptar Beauty, Sensea's ease of use and spray quality were the decisive factors for Guerlain, as they guarantee a fine, even spray at a wide angle (60 degrees). The screw-in pump also facilitates refilling.
These pumps and skins are manufactured and assembled at Aptar Beauty's Normandy factory in Le Neubourg, France. All components are anodized in gold, and the push-buttons feature the iconic engraving of Guerlain's double G monogram.
GSA: high-performance care
This screw-in, twist-lock pump is easy to use and refill. The gold anodized trim completes the high-end design, in total harmony with the rest of the collection.
Manufactured in Chieti, Italy, the iconic GSA pump is used for scented hand and body milks and soaps from the L'Art & La Matière collection. Its technology guarantees the compatibility and optimal integrity of the formula, avoiding any contact with the metal of the mechanism.
"Our products are designed to meet the needs of all brands. This collaboration perfectly demonstrates the range of our technologies and the synergy between our production sites, as well as our ability to adapt our distribution solutions to the standards of luxury Houses."says Anne Dupé, Aptar Beauty EMEA Key Account Manager.
