GPA Global collaborated with dutch luxury house and perfume brand Marie-Stella-Maris, to design a duo of boxes for the limited edition Festive and Mother's Day lines.
Thanks to its aesthetic design and functional experience, this packaging generates a premium feeling for the user. The end result values the product, while being aligned with Marie-Stella-Maris' environmental and social values.
For these 2 boxes, GPA Global used 3 ranges from the Dutch paper supplier Velpa: Denimised – 50% recycled jeans fibers- , Cocoality – finely ground cocoa bean shells -, Valorise – tomato plant fibers.
In order to offer enhanced functionality and user experience, GPA Global has positioned clever fasteners that hold the various products in place, and retained a principle of boxes with removable or foldable lids, depending on the content. The use of soft touch adds to this feeling of luxury and invites to a holistic sensory experience.
For the Mother's Day line – rock Rose N°10 scented hand and body care and a set of scented sticks – GPA Global opted for a plain white background decorated with peas in different blush shades. Inspired by the soft petal pink hues of confetti, the fun and feminine design of the boxes evokes the floral product it contains.
For the Festive No 12 fragrance line, GPA Global has taken a bold approach, choosing a soft black laminated background, in contrast to white ink and a sparkling gold design, obtained with gold leaf echoing the golden touch of the products contained in the different boxes: a gold candle, a scented candle and sticks gift set and a set of scented sticks.
GPA Global printed the ingredient lists and instructions for use directly on the packaging, as did Marie-Stella-Maris' logo and even the "corporate mission" statement.