site-industries-cosmetiques A cover of Industries Cosmétiques magazine
Discover all the innovations in perfumery and cosmetics.
Discover our special report: Save the People. Enjoy your direct access!
If you prefer the paper edition, please subscribe to our magazine
- advertising -

GPA Global has created the luxurious boxes of Marie-Stella-Maris

GPA Global has collaborated with Dutch luxury house and perfume brand Marie-Stella-Maris, to design a duo of limited edition boxes for the Festive and Mother's Day lines.

Through its aesthetic design and functional experience, this packaging generates a premium feeling for the user. The end result enhances the product, while being aligned with the environmental and social values of Marie-Stella-Maris.

For these 2 boxes, GPA Global used 3 ranges of the Dutch paper supplier Velpa: Denimised - 50 % of fibers from recycled jeans -, Cocoality - cocoa bean shells finely ground -, Valorise - fibers from tomato plants.

In order to offer a reinforced functionality and user experience, GPA Global has positioned clever fasteners that keep the different products in place, and retained a principle of removable or foldable lids, depending on the content. The use of soft touch adds to this luxurious feel and invites a holistic sensory experience.

For the Mother's Day line - Rock Rose N°10 scented hand and body care and a set of scented sticks - GPA Global opted for a plain white background adorned with polka dots in different blush shades. Inspired by the soft petal pink hues of confetti, the fun and feminine design of the boxes evokes the floral product it contains.

For the Festive No. 12 fragrance line, GPA Global took a bold approach, choosing a soft black laminate background, contrasted with white ink and a shimmering gold design, achieved with gold leaf to echo the golden touch of the products contained in the different boxes: a gold candle, a scented candle and sticks gift set and a scented sticks set.

GPA Global printed the ingredient lists and instructions for use directly on the packaging, as well as the logo and even the "corporate mission" statement that Marie-Stella-Maris carries.

External resources
Website

Sponsored content

site-industries-cosmetiques A vibrant advertisement for Croda Beauty featuring a close-up of orange flowers with a blurred background effect and the text "Croda Beauty, intelligent science to improve life" now includes Phytess.

Phytessence™ Osmanthus, the first geo-skincare botanical extract by Croda Beauty

Discover how this innovative natural ingredient helps the skin to better face climate change, particularly the harmful effects of sun rays and heat.
site-industries-cosmetiques A concentrated individual in a lab coat examining a small jar containing a pink substance, a pioneering cosmetic innovation using natural ingredients in Brittany.

Cosmetics innovation comes naturally in Bretagne

In north-west France, Bretagne has always been a seawardlooking region with its 2,730km coastline - the longest in the country.

Related articles

Our last issue

Listen to us!

Newsletter

en_USEnglish