The Yves Rocher brand, pioneer of "plant-based cosmetics", announces the appointment of Guillaume Darrousez as Managing Director. This appointment is in line with the announcements made by the Rocher group last June concerning the implementation of a new governance structure within the group. As such, Guillaume Darrousez becomes a member of the Groupe Rocher Executive Committee.
An expert in retail and e-commerce
Guillaume Darrousez is an expert in retail and e-commerce. He was CEO of Darty.com (2005-2008), Cyrillus Vertbaudet Groupe (2011-2013) and GrandVision (Générale d'Optique, GrandOptical, Mas Vision, 2013-2015).
Having joined the Rocher group in 2015 as Yves Rocher's Executive General Manager for Northern and Central Europe, then Executive General Manager International, in 2020 he will take over as Executive General Manager of Petit Bateau, the Rocher group's textile brand.
Appointed Executive General Manager of the Yves Rocher brand on September 1, 2023, Guillaume Darrousez will join the Groupe Rocher Executive Committee. He holds a DEA in Economics and International Finance from Paris Dauphine and an MBA in Marketing and Management from Kellogg, Northwestern University (USA).
Plant-based cosmetics: expertise to share
Guillaume Darrousez's appointment coincides with changes in the governance of the Rocher group.
"It is a great honor for me to continue to work for the Rocher group, whose spirit and mission are essential in a rapidly changing world. I'm very proud to return to Yves Rocher, a brand I know well".said Guillaume Darrousez.
"My mission will be to improve the Yves Rocher brand's profitability in the short term, develop growth drivers in the medium term, and enhance the brand's botanical expertise and CSR commitment over the long term. We have been pioneers and inventors of "plant-based cosmetics" for 65 years. As such, I will be committed to sharing and promoting this unique expertise in all the markets where the brand is present, so that more and more women and men can discover and enjoy the benefits of nature, he added. I am convinced that all Yves Rocher brand teams have a key role to play in taking sustainable innovation a step further, with the design and production of cosmetic products contributing to the establishment of virtuous and responsible standards at the service of our customers."
