Morgane jouot, 43, has been appointed General Manager France for La Prairie, the Swiss luxury cosmetics house. Reporting to Laurent Marteau, VP EMEA & Americas, she takes up her post on July 1, 2021.
Morgane Jouot said: "I am very honored by this appointment and happy to be able to count on committed teams to continue deploying the La Prairie house strategy in the French market."
After graduating from Neoma Business School in Reims in 2000 and gaining initial experience with the Johnson&Johnson cosmetics group, Morgane Jouot joined the Beiersdorf group in 2004, where she held various marketing & sales positions for the Nivea, Labello and Florena brands. In 2012, she became Marketing & Communications Director France & Benelux. At the head of a team of fifty people, she developed strategy, set up pilot initiatives such as the Naturally Good green beauty line, and led the digital transformation of these brands in her sector.
"With over twenty years' experience in the skincare and cosmetics market, Morgane Jouot is a performance-driven leader and seasoned manager. She will bring her in-depth knowledge of the French market and her expertise in beauty in a multi-channel universe to deploy Maison La Prairie's "Luxury Execution" strategy of excellence".the company says.