IFF and LMR Naturals (LMR), its subsidiary, will be presenting trend-setting concepts and the latest innovations at in-cosmetics Global 2024 Paris, from April 16 to 18 on stand 1N140.
This year, IFF and LMR will go beyond the traditional show format and introduce an immersive sensory experience - "Divergent dialogues: when art meets science in personal care formulations".
This immersive experience will feature eight innovative formulations, offering visitors a sensory odyssey in which they will engage in tactile, auditory and olfactory stimulation.
Featuring IFF ingredients from the Genencare natural actives range, the Aurist functional range and the fragrance portfolio, these formulations illustrate the five key market and sensory trends that IFF has identified as trends that will shape the beauty and personal care industry in 2024:
- Holistic wellness: As consumers become increasingly health-conscious and take a holistic approach to their own mental and physical well-being, beauty routines will be extended beyond appearance to maximize pleasure, relaxation and wellness benefits.
- Sensory experiences: Consumers value sensory experiences in their daily routine, and choose products that transform mundane tasks into moments of pleasure and enjoyment.
- Budget-conscious consumers: in a difficult economic climate, consumers continue to indulge themselves, giving priority to products that are functional and effective without compromising on price.
- Sustainable choices: The environmental characteristics of beauty and personal care products have become an integral part of the decision-making process, reflecting a broader cultural shift towards responsible, mindful consumerism.
- New trust equation: Consumer behavior is changing, emphasizing their preference for scientifically-backed products with proven efficacy and safety.
"Our unwavering commitment to innovation, coupled with substantial investment in research and development, underlines our creative and scientific expertise, said Simon Herriott, President of Health & Biosciences and Scent at IFF. This enables our customers not only to navigate, but also to thrive in the highly competitive and constantly evolving beauty and personal care industry. We're not just keeping pace, we're actively shaping the future of personal care solutions."
Among the products presented at the show are :
- The Active Essences collection from LMR Naturals, an innovative range of fragrance ingredients offering renewable absolutes and extracts obtained by supercritical CO2 treated with recycled CO2. The three ingredients to be presented at the show are : Narcisse Absolute Conscious LMR, Pepper Pink CO2 Extract LMR, and Pepper Timur CO2 Extract LMR. These ingredients have been scientifically tested in vitro to demonstrate their benefits for skin, hair and scalp. This collection is also beneficial for emotional and cognitive well-being.
- Oum, a collection of body care formulations, a range including a nectar body cleanser, a shower sorbet body lotion and a neck and body serum containing Aurist AGC, a new, easily biodegradable conditioning polymer made possible by IFF's exclusive Designed Enzymatic Biopolymers (DEB) technology. Aurist AGC was launched last March as a revitalizing biopolymer for hair, and was reintroduced in October with a revitalizing effect for skin.
Visitors will be able to gain formulation knowledge on the Aurist functional line at an IFF technical seminar entitled "Achieve Formulation Greats: Novel biopolymers for new textures and formats" on Wednesday April 17 at 11am.
