At PLMA 2026, Innovative Beauty Group will be presenting X+Y= beauty, a retail range developed in conjunction with IBG's Beauty Intelligence department, aimed at European distributors and comprising some forty references.
At PLMA 2026 in Amsterdam, Innovative Beauty Group (IBG) will present X+Y = beauty, its new retail brand designed for European retailers. The range has been developed in conjunction with IBG's Beauty Intelligence department, and will be on show at the IBG stand, Stand 8.D05, on May 19 and 20, 2026 at RAI Amsterdam.
Introducing the X+Y = beauty range
IBG describes X+Y = beauty as «.« a fun, vitamin-packed new range for a daily routine that's accessible to everyone. » The line incorporates consumer trends and expectations from social networks, and includes some forty SKUs. The displays are ready-to-use, combining playful products with a value proposition, « which makes it easy to launch, easy to buy ». Recommended retail prices range from €1.49 to €4.99.
Distribution, formulas and calendar
Distribution is targeted within the European Union. Discussions are underway with retailers, pharmacies, drugstores and online stores. X+Y = beauty will be available in the fourth quarter of 2026, in time for the festive season. The products are made with vegan formulas and focus on natural ingredients.
