Licensed fragrance manufacturer Interparfums has released its financial results and sales forecasts, and announced the creation of its Solférino brand in 2025.
The Interparfums group forecasts sales growth to "910 to 930 million euros" by 2025, thanks in particular to the very high-end segment, with the launch of a new brand of its own.
Aimed at the collector's perfume market, Solférino will include 10 fragrances developed by renowned perfumers, to be launched in selective distribution of around 100 doors initially. A first boutique, entirely dedicated to the brand, and an e-commerce site are scheduled to open next year.
"The launch of this new brand is part of the company's medium-term development strategy in the buoyant high-end perfume market. This strategy will also be applied to Moncler fragrances, whose development will henceforth be based mainly on strengthening the Les Sommets collection in highly selective distribution".says Interparfums.
"With the Solférino collection, our own brand, after two years dedicated to its development, we will have a unique and rich universe, fully adapted to the high-end perfume market. It's a first strategic step in the implementation of a new development axis in a market that has been showing very strong growth for several years", says Philippe Benacin, Chairman and CEO of Interparfums.
Photo taken from the Interparfums website.
