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Julien Schneider appointed General Manager France for the L'Occitane en Provence brand

L'Occitane en Provence, a pioneering brand of skincare, fragrance and wellness products based on natural ingredients, has appointed Julien Schneider as General Manager France.

Julien Schneider has worked in the world of e-commerce for over 20 years. After creating his first start-up in Spain, he joined the Pixmania group in 2007 as European Sales Director for the marketplace. After a position as worldwide e-commerce director with a cell phone operator, he continued his career with the Fnac group as internet & mobile director of, where he operated all the group's e-commerce sites.

In 2016, Julien Schneider became global chief digital officer of the Lacoste group before moving to the United States to take over the retail and digital activities of the North America zone for the group. In 2021, he was appointed Chief Digital Officer of the MF Brands group, then CEO of men's ready-to-wear brand Balibaris.

He joins the L'Occitane group as General Manager France for the L'Occitane en Provence brand and a member of the brand's Executive Committee.

With its expertise, its mission is to highlight the history of the company founded in 1976, while promoting the expertise of its laboratories and its French manufacturing process based on natural ingredients. Supporting the L'Occitane en Provenc brande in its digital transformation and its move upmarket is part of its roadmap.

"We're delighted to welcome Julien Schneider, who I'm sure will be able to support our teams in the transformation that lies ahead, taking into account not only the family business and human dimension, but also all our environmental challenges", commented Adrien Geiger, General Manager of L'Occitane en Provence.

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