From 1erto October 3, 2018, visitors to this year's Luxe Pack Monaco will be able to discover a remarkable combination of exclusive packaging and digital functionalities at the Digital Village. In particular, Kurz will be showcasing its Black Box, which enables end-users to enjoy numerous brand-related experiences and provides brand owners with valuable information on product movement.
A holographic label provides access to
A label on the Black Box serves as a portal to product information and interaction. Featuring a holographic design, serialization and QR code, it is at once a decorative element, easily recognizable proof of authenticity and protection against counterfeiting. Behind the metallized decoration lies a chip that can be read by a cell phone. Holographic metallization has no effect on the transmission of information.
Interaction with brands
Kurz's Black Box demonstrates how communication between the end consumer and the brand can be established at two levels of interaction. By scanning the holographic label with their cell phone, consumers can access a promotional action and install an application. In a second step, this application provides access to specific product information, exclusive offers or discounts.
Traceability and transparency
At the stand, the Kurz team presents visitors with the product information available to brand owners. A simple scan with the cell phone gives access to Kurz's extensive Trustcode database. This makes it possible to obtain information on the product, its place of manufacture and date of manufacture, and to verify its authenticity. By locating products and providing information on their movement and destination, brand owners can detect parallel market activities. They also receive data on where the product was scanned, as well as information on consumers' digital behavior, and can gain an overview of the various interactions.
