The Pochet Group and the Fives Group announce a partnership for an electric furnace dedicated to the Luxury Bottle industry

The Pochet Group, a key partner of the luxury goods industry specializing in the manufacture of packaging for perfume, skincare and make-up, and Fives, an international industrial engineering group, are combining their expertise to reduce carbon emissions and offer greener glass production.


Pochet du Courval, the division of the Pochet Group, experts in the art of shaping glass for 400 years, aims to reduce its CO2 emissions by 50% by 2033 and to offer its customers decarbonated glass. The Guimerville plant, located in Normandy - France, is a veritable industrial flagship, manufacturing and decorating over a million glass bottles and jars every day for the most prestigious perfume and beauty brands.


Fives, a market leader in all-electric smelting technologies, will design and supply an electric furnace for the Guimerville plant. This advanced furnace design uses Prium E-Melt cold-vault melting technology, one of the most advanced available, to significantly reduce CO² emissions. The furnace is based on Fives' outstanding operational experience in electric melting.
This project, backed by the Pochet Group's private family shareholders, represents a major investment and requires major technological and human transformations.


" This electric furnace will be the very first French furnace dedicated to luxury bottles. It will enable us to drastically reduce our CO2 emissions by producing largely carbon-free glass for the perfume, skincare and make-up brands that will deliver the beauty of tomorrow. "says Benoit Marszalek, Pochet du Courval's Director of Operations.


" Fives is committed to providing innovative solutions based on our proven technology to electrify the glassmaking process. In this way, we are helping industrial partners to achieve their decarbonization objectives, as well as training technicians and operators at plant level. "says Alexandre Brusset, Glass Director at Fives.
By forming this strategic partnership, the two groups - Pochet and Fives - aim to make glass production more respectful of the environment.

Sponsored content

site-industries-cosmetiques Two cylindrical glass bottles with pump dispensers, one filled with orange gel beads and the other with blue gel beads, stand upright on a white background - perfect for storing CSR products in style.

D.I.V.A.S., Technature's Technology Pushing the Boundaries of Formulation

Technature adds a new galenic formulation to its expertise.
site-industries-cosmetiques A woman with radiant, structured skin smiles and looks to the side. The superimposed text reads: "in-cosmetics Award finalist CRODA Beauty". Abstract pink shapes are in the background.

Malvallin, The New Era of Skin Longevity for Structured and Expressive Skin

If you could reinforce your skin before the first signs even show? Discover our next-generation active embracing a proactive approach.
site-industries-cosmetiques Two elegant red mascara tubes bearing the inscription "MY MUST" are presented on a dark red and black background. One tube is upright, while the other lies horizontally. The Lumson logo appears on the left.

MOON: mascara in glass by Lumson and Ponzini

Lumson launches MOON, its first glass mascara in partnership with Ponzini, resulting in the made in Italy collection: ALL EYES ON ME.

Related articles

Our last issue

Listen to us!

Newsletter