Perfume and luxury goods brand Jo Malone London has teamed up with international beauty packaging manufacturer and supplier Quadpack to develop unique wooden closures for its new limited collection.
Every year, Jo Malone London draws on its British heritage to create a unique collection of limited-edition fragrances that play with unexpected ingredients to take you on a new and exciting olfactory journey. This year, the brand presents Wild Swimming. The idea behind the collection is the practice of swimming in natural bodies of water, enabling a connection between swimmers and nature. Whether in a lake, a river, a secluded pond or the open sea, nature is at the heart of the experience.
The natural beauty of the British Isles is explored in five limited-edition fragrances. From crystal-clear shoals and invigorating waves to hidden forest streams and city outdoor pools, each fragrance captures a unique aquatic experience.
The new Brit collection is presented in transparent bottles and engraved wooden lids, which perfectly complement the collection and transport you on a journey designed to capture a unique aquatic experience. Made from FSC-certified wood30ml and 100ml cologne caps, as well as home candle lids, are decorated using innovative techniques to create a driftwood effect where each piece is unique.
The wooden closures are sourced from sustainably managed European forests. They are manufactured at the Quadpack Wood factory, a pioneering sustainable development site powered by renewable electricity and a biomass plant. The final aesthetic of the driftwood is achieved by a layering technique followed by a sanding process that creates exclusive patterns on each cap.
Quadpack Wood's expertise was essential to such an ambitious project. As leaders in the field of wooden components for cosmetics, we have the best minds and the technology to rise to the challenge. Combined with our knowledge of decoration, this expertise brought Jo Malone London's unique closures to life, while adding a touch of the sea.
