On the initiative of Easyfairs Oriex, organizer of the PCD show, and in partnership with Esepac (École Supérieure Européenne de Packaging) and ESP (École Supérieure du Parfum), the competition is officially underway between students from the two schools.
The theme of the 2022 competition has been unveiled: "How can we reinvent unique, luxurious and sustainable consumer experiences for the luxury fragrance market?"
Once again, students from L'École Supérieure Européenne de Packaging and École Supérieure du Parfum will be called upon to reveal their skills and build real projects based on a very precise brief.
"Radical to disruptive": each prospective project must be developed in line with Easyfairs' mission statement "visit the future.
This year, the student challenge is supported by a renowned sponsor: Marc Lechanoine, Global Senior Vice President Creative Design & Packaging Innovation - The Estée Lauder Companies Inc.
All the projects will be officially presented at the ADF&PCD and PLD Paris trade show on January 19 and 20, 2022, at Paris Porte de Versailles, on the schools' stand. Prototypes will be displayed in a dedicated area of the show.
The winning project will be revealed in front of professionals, in the presence of the sponsor, at the PCD trade show.
