At the initiative of Easyfairs Oriex, organizer of the PCD fair and in partnership with Esepac (European Higher School of Packaging) and ESP (Higher School of Perfume), the competition is officially launched between the students of the two schools.
The theme of the 2022 competition was unveiled: "How to reinvent unique, luxurious and sustainable consumer experiences for the luxury fragrance market?"
The students of the European Higher School of Packaging and the Higher School of Perfume will, once again, on a very precise brief, reveal their skills and build real projects.
"Radical to disruptive": each prospective project must be developed in line with easyfairs' mission "visit the future."
This year, the student challenge is supported by a renowned sponsor: Marc Lechanoine, Global Senior Vice President Creative Design & Packaging Innovation – The Estée Lauder Companies Inc.
All the projects will be officially presented at the ADF&PCD and PLD Paris exhibition on 19 and 20 January 2022, at Paris Porte de Versailles, on the schools' stand. The prototypes will be exhibited on a dedicated area of the show.
The winning project will be revealed in front of the professionals, in the presence of the sponsor at the PCD show.