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L'Oréal unveiled the future of tech-augmented beauty at Viva Technology 2022


The L'Oréal Group unveiled its vision for the future of beauty at Viva Technology (VivaTech) 2022, Europe's largest event dedicated to the technology industry, held from 15 to 18 June in Paris.

Relying heavily on the web3 and online, offline and on-chain beauty experiences, the leader in the cosmetics industry guided visitors through an exploration of beauty in the age of web3 and metaverse. In parallel, innovations to be tested at home, in stores or in trade shows were also presented. L'Oréal participated in the sixth edition of VivaTech with a 325 m² state-of-the-art stand on which the group presented immersive beauty experiences developed by the main brands in its portfolio of luxury, consumer, professional and active cosmetics products.

"We are delighted to be back at VivaTech, where L'Oréal has played a major role since the creation of this event in 2016. We have always been at the forefront of technological innovation in beauty, and it is now up to us to explore emerging technologies and avenues that enable us to engage a new generation of beauty consumers," said Nicolas Hieronimus, CEO of L'Oréal. "L'Oréal's raison d'être, which is to create the beauty that moves the world forward, makes technology a catalyst for transforming our entire business."

L'Oréal continues to shape the future of beauty by leveraging more than a century of industry know-how to create unique multisensory beauty experiences. A pioneer in advances in skin diagnosis, teleconsultation and virtual trials enabled by web2, L'Oréal is now exploring the possibilities offered by web3 for beauty experiences for a new generation of consumers. On-chain beauty represents the opportunity to bring consumers and creators together on emerging platforms to participate in a new beauty economy.

"At L'Oréal, we have a deep conviction that the intersection of the powerful forces of science and technology will enable us to invent the beauty of the future," said Barbara Lavernos, L'Oréal's Deputy Chief Executive Officer for Research, Innovation and Technology. "By combining both our century-old scientific knowledge and data expertise with physical and digital technological innovations, we are reinventing and augmenting beauty experiences to meet the desires, dreams and aspirations of our consumers around the world."

" The beauty of the future will be physical, digital and virtual. That's why, while keeping our feet firmly anchored in the acceleration of web2, we are exploring web3 with a new approach to on-chain beauty ," explained Asmita Dubey, General Manager Digital and Marketing at L'Oréal. " We have prioritized digital in all our efforts and our goal is to enrich the consumer journey, which continues to evolve from O+O (offline + online) to O+O+O (online + offline + on-chain). "

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