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Firmenich launches Scentmate: an AI-powered platform for independent brands

Firmenich, the global fragrance and flavor company, introduces Scentmate, the first AI-powered platform that optimizes and simplifies co-creation to deliver successful fragrance compositions to entrepreneurs and independent brands. Serving a dynamic market, Scentmate provides instant access to unique scents, putting perfumers and experts at the customer's disposal throughout the process.

"As creators of positive emotions and at the forefront of innovation for over 125 years, our mission is to bring quality fragrances to every consumer, says Ilaria Resta, President of Firmenich's Fragrance Division. Today, we are excited to launch the first innovative fragrance creation solution tailored for entrepreneurs and independent brands. We went from concept to execution in less than a year, while leveraging Firmenich's best-in-class assets, including more than 50 years of collecting fragrance data, to revolutionize the way people smell."

Scentmate is reinventing the traditional method of fragrance creation to provide unrestricted access to creativity, expertise and resources. The streamlined, digitalized briefing process allows clients to define all necessary parameters. Scentmate then recommends the best fragrance creations, developed by perfumers, reducing a process that used to take weeks to a few minutes.

Alfonso Alvarez-Prieto, CEO of Scentmate, adds: "Scentmate enables customers to match their creative ideas with the ideal fragrance. We offer an intuitive, easy-to-use digital platform that, combined with human sensibility, makes it easy to co-create the best fragrance to win consumer favor, while greatly optimizing market entry. Behind this platform are the most recognized perfumers, one of the largest databases related to fragrances, consumer information from around the world and a young and dynamic team fully dedicated to this mission."

In addition, Scentmate streamlines order processing to allow customers to optimize their supply chain: sample requests, orders and payments are made online, and quantities are adjustable. Samples arrive within 48 hours and orders are processed within five days. Scentmate also provides compliance and regulatory guidance tailored to specific product categories and geographic areas.

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