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L'Oréal unveiled the future of tech-enhanced beauty at Viva Technology 2022

The L'Oréal Group unveiled its vision for the future of beauty at Viva Technology (VivaTech) 2022, Europe's largest event dedicated to the technology industry, held June 15-18 in Paris.

With a strong focus on web3 and online, offline and on-chain beauty experiences, the cosmetics industry leader guided visitors through an exploration of beauty in the web3 and metaverse era. At the same time, innovations to be experimented at home, in a boutique or in a salon were also presented. L'Oréal participated in the sixth edition of VivaTech with a 325 sqm state-of-the-art booth where the group presented immersive beauty experiences developed by the main brands of its portfolio of luxury, consumer, professional and active cosmetic products.

" We are thrilled to be back at VivaTech, where L'Oréal has played a major role since the event's inception in 2016. We've always been at the forefront of beauty technology innovation, and now it's up to us to explore emerging technologies and avenues for engaging a new generation of beauty consumers ", said Nicolas Hieronimus, CEO of L'Oréal. " L'Oréal's raison d'être, which is to create beauty that moves the world forward, establishes technology as the catalyst for transforming our entire business. "

L'Oréal continues to shape the future of beauty by leveraging more than a century of industry expertise to create unique multi-sensory beauty experiences. Pioneering advances in skin diagnosis, teleconsultation and virtual trials enabled by the web2, L'Oréal is now exploring the possibilities offered by the web3 for beauty experiences for a new generation of consumers. On-chain beauty represents an opportunity to bring together consumers and creators on emerging platforms to participate in a new beauty economy.

" At L'Oréal, we have a deep conviction: the intersection of the powerful forces of science and technology will enable us to invent the beauty of the future The company is a leader in the development of new products and services," said Barbara Lavernos, Executive Vice President of Research, Innovation and Technology at L'Oréal. " By combining both our century-old scientific knowledge and data expertise with physical and digital technological innovations, we reinvent and augment beauty experiences to meet the desires, dreams and aspirations of our consumers worldwide. "

" The beauty of the future will be physical, digital and virtual. That's why, while keeping our feet firmly planted in the acceleration of web2, we are exploring web3 with a new approach to on-chain beauty ", explained Asmita Dubey, general manager digital and marketing at L'Oréal. " We have prioritized digital in all our efforts and our goal is to enrich the consumer journey, which continues to evolve from O+O (offline + online) to O+O+O (online + offline + on-chain). "

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