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L'Oréal launches Beauty Tech for Good Challenge


L'Oréal announces the launch of the Beauty Tech for Good Challenge,an international competition rewarding the most innovative startups for responsible, sustainable and inclusive beauty.

The final of the "Beauty Tech for Good Challenge" will take place during the 5th edition of Viva Technology, the annual meeting of digital transformation in Paris, which will be held from June 11 to 13, 2020.

Ten finalists of the competition will present their innovations on the L'Oréal stand at Viva Technology which will be, this year, entirely dedicated to the "Tech for Good". Three winners will be chosen during the show.

"We believe that new technologies can help make the beauty of tomorrow more sustainable, more responsible and more inclusive. With the "Beauty Tech for GoodChallenge", L'Oréal aims to support startups engaged in this path, help them raise their profile and invite them to work together with our brands on concrete solutions to transform the experience of our consumers,"says Lubomira Rochet, Chief Digital Officer of L'Oréal.

The winners of the competition will join L'Oréal's incubation program at Station F, the world's largest startup campus, for six months. Startups will have access to personalized mentoring from the best specialists in the group as well as partnership opportunities to jointly invent the "Tech for Good" Beauty of tomorrow.

To enter the contest (closing entries on April 17, 2020): https://challenges.vivatechnology.com/en/challenges/loreal

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