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Tuesday December 6th, 2022
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L'Oréal joins forces an application dedicated to menstrual cycles

L'Oréal partners with Clue, an application dedicated to menstrual cycles and leader of Femtech, to enrich scientific knowledge of hormonal effects on skin health

L'Oréal announces a partnership with Femtech Clue, an application dedicated to menstrual cycles, to increase knowledge on the links between skin health and hormonal cycles. This collaboration will combine L'Oréal's historical expertise and ambitions in connected beauty with Clue's leadership in menstrual cycle data through its 12 million subscribers in 190 countries. In addition, Clue will collaborate with L'Oréal's Active Cosmetics division and its medical experts to develop scientifically informed content on hormonal cycles and skin, which will enrich Clue's documentation, which can be consulted on Helloclue.com.

"We are very pleased with this strategic partnership with Clue, a global leader in Femtech and data for healthcare. We at L'Oréal are convinced that the innovation we bring to consumers in terms of beauty and well-being lies at the crossroads of science and technology. Through this partnership, we want to advance scientific innovation. Our goal is to develop the best personalized care routines for people of all ages, from menstruation to menopause, taking into account the health of their skin, as well as their aspirations for beauty and well-being,"says Barbara Lavernos, Deputy Executive Director Research, Innovation and Technology at L'Oréal.

"Our division works closely with physicians around the world. We are delighted to join forces with Clue, to involve dermatologists, endocrinologists and gynecologists in our approach to better understand the impacts of hormonal cycles and to meet the needs of women by allowing them to better take care of their skin,"commented Myriam Cohen-Welgryn, Executive Director of L'Oréal's Active Cosmetics Division.

"We are very pleased to be working with the world's number one beauty company to advance knowledge of the effects of menstrual cycles on skin health," said Audrey Tsang, Co-CEO of Clue. With menstruation monitoring, the state of skin health is the topic most followed by our subscribers. Thanks to L'Oréal's vast scientific knowledge, we will be able to bring new and valuable information to our community and to all consumers on such an essential subject and enable them to make informed choices through science, technology and data."

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