Lucibel, a leading player in lighting technologies, develops its care concept on the go through the opening of a Lucibel.le Paris corner in the heart of the Samaritaine skincare area, from March 13 to June 30, 2024.
The Beauty Light Bar at Lucibel.le Paris will offer a radiance-boosting "12 Minutes to Glow" treatment and a regenerating "OVE Light Cell Rejuvenation" treatment in a dedicated area. On sale will be products from the OVE range, at the cutting edge of photobiomodulation: the OVE mask, a design object whose action promotes collagen production, and its nomadic version, the OVE Mini.
La Samaritaine is a popular Parisian department store, renowned worldwide for its selection of luxury brands. It boasts a unique 3400 m2 beauty area.
A pioneering brand in photobiomodulation since 2014, Lucibel.le Paris is part of a new generation of skincare, based on a holistic approach to well-being that aims to harmonize body and mind. The result of close collaboration between scientists and engineers, all Lucibel.le Paris products are designed and manufactured in France.
"We're delighted to be joining La Samaritaine, a legendary brand with which we share the same high standards of style, beauty and well-being. With on the go skincare, we're inventing a new way of serving our customers, who will be able to discover our universe and try out all our light cosmetic products".commented Frédéric Granotier, Chairman, Founder and CEO of Lucibel.
This operation in an iconic location marks the acceleration of Lucibel.le Paris's strategy of establishing a presence in department stores, and reinforces the Lucibel group's overall momentum in its cosmetics vertical.
Photo from lucibelleparis.com.
