Founded in 1995 in Poole, UK, in 2025 Lush marks three decades of cosmetic innovation and activism. The company, known for its fresh, handmade, vegan and non-animal-tested products, has established itself as a committed alternative to industrial beauty standards.
The result of the Cosmetics To Go adventure, the brand was created by six founders united by their passion for ethical, artisanal cosmetics. Lush has built its reputation on products with fresh ingredients - fruits, vegetables, essential oils - responsibly sourced, and manufacturing processes with low environmental impact.
Key products include solid shampoos, solid massage oils and bath bombs. Research teams are constantly rethinking formulas, giving rise to a host of innovations such as the use of aquafaba as an alternative to eggs, and the art of self-preservation for cosmetic products.
Lush also claims a minimalist approach: 47 % of its references are "naked", i.e. without packaging.
In addition to its products, the brand is also known for its activism. Since 2016, Lush has run 17 campaigns in French-speaking countries, focusing on wildlife protection, mental health, the fight against plastic and inclusivity.
Today, Lush is determined to pursue its mission: to prove that cosmetics can be effective, responsible and bring about social change.
