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Lutz Hübner appointed new CEO of Ada Cosmetics

Ada Cosmetics appoints Lutz Hübner as new CEO. With immediate effect, Hübner will lead all activities of the leading hotel cosmetics manufacturer.

Mr. Hübner can look back on a long and successful career. A native of Hamburg, he has spent the last 18 years in various management positions at BWT (Best Water Technology), Europe's leading water treatment company. Most recently, as COO Point of Entry and CMO of the BWT Group, he successfully developed the BWT brand worldwide. He also led BWT in Germany as Managing Director. In this capacity, he made a decisive contribution to the rebranding of the company and enabled BWT to set innovative technological trends in the field of water treatment.

With his international experience in leadership and market management, Lutz Hübner's goal is to stimulate the growth of the Ada Cosmetics Group worldwide and to strengthen its leading position. The development of sustainable, future-oriented products and strategies is at the top of his agenda, in line with the corporate objective "Putting Beauty into Travel".

" Our customers can rely on Ada Cosmetics as a strong partner in the hospitality industry. Our worldwide production facilities and our global distribution network guarantee a high quality service. Our enthusiasm for beauty, hygiene, safety and health has resulted in the world's best hygienic dosing system for hotel cosmetics and our unique brand portfolio. Our approximately 600 employees will inspire our customers with their well-known competence, reliability and creativity, as well as with a new dynamism ", said Hübner.

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