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MakeUp in NewYork is gearing up for an inspiring immersion into the future of skincare and makeup!

While the global cosmetics market is currently experiencing strong growth, with upward forecasts for skincare and make-up products, the US beauty market is particularly buoyant, becoming one of the fastest-growing consumer markets.
To support this long-awaited growth, MakeUp in NewYork returns on September 14 and 15, 2022 at the River Pavilion - Javits Center to bring the beauty community together and give professionals the tools to co-create tomorrow's bestsellers.

MakeUp in NewYork unveils its new identity!

Faced with the growing hybridization of make-up and skincare, MakeUp in has been adapting its offer for several years to meet market expectations. We have therefore designed a new visual identity to reaffirm our skincare and make-up positioning.

To showcase this new identity, we've just launched our brand new website! In addition to being a digital showcase for our events, the new site will offer year-round quality content on make-up and skincare trends around the world, in partnership with the best international trend agencies.

Back to a resolutely international edition!

After a local 100% edition in 2021 due to travel restrictions, we are delighted to once again bring together exhibitors and visitors from all over the world.
Whether it's ingredients, formulators, accessories, packaging or turnkey services, MakeUp in NewYork will shed light on the latest skincare and make-up products and solutions.
We're delighted to see the return of emblematic exhibitors who weren't able to attend the last edition, as well as new ones exhibiting for the first time! Mana products, Fusion Packaging, Croda, Faber Castell, Amfora Packaging, Anjac, C&C International, Chiang Pao, Cosmetic Groupe USA, Cosmetica, Crystal Claire, Englewood Lab, Hwasung Cosmetics, Innovation Labs, Kolmar Laboratories, Lumson, World Wide Packaging, MS Beautilab, Nuco, Omnicos, Qualipac, Regi, Roberts Beauty, Schwan Cosmetics, Shya Hsin Packaging, Weckerle Cosmetics... among many others!
The innovation and creativity of over 120 suppliers will be at the heart of exchanges with American and East Coast beauty brands. Attracting the best emerging and prestige brands, including pre-registrants Avon, Anastasia Beverly Hills, Babo Botanicals, Benefit, Doll 10 Beauty, Estee Lauder, Fresame Cosmetics, Giorgio Armani, Glossier, Hero Cosmetics, Ilia Beauty, Jlo Beauty & Lifestyle, Kevyn Aucoin Beauty, Wander Beauty, Kylie Cosmetics, Kulfi Beauty, L'Oréal, Mary Kay, Nicka K New York, Orbal Cosmetics, Orveon Global, Premier Brands Of America, Revlon, Sespring, Shiseido, Tarte, Tata Harper Skincare, Ulta Beauty, Unilever, Coty, Fable And Mane ... MakeUp in NewYork will shape the future of cosmetics.

The ultimate place to explore innovations and find inspiration

Innovation is part of the DNA of MakeUp in events worldwide, and MakeUp in NewYork is no exception. The IT Awards will give brands a glimpse of the most remarkable innovations from our exhibitors: a true experience for brands to discover the next trends in skincare and make-up!
The competition highlights the latest innovations in terms of textures and formulas, ingredients, packaging and accessories, to promote innovation and meet the needs of the entire industry. From among the new products submitted by over 100 exhibitors, an international jury of independent experts will select 4 products to receive an award and be exhibited during the event.
Beyond the aisles, MakeUp in NewYork also offers a forward-looking vision of the sector. Thanks to the viewpoints and analyses of industry professionals, the main topics and trends in the beauty market will be discussed in depth over two days in the heart of the Beauty Agora.

Key partnerships with leading players

We are pleased to announce the renewal of our collaboration with the Society of Cosmetic Chemists. The SCC will bring together two panels of experts for MakeUp in NewYork to discuss cosmetic ingredients and current legal issues in the face of product performance requirements formulated by brands and formulators. As the leading organization for all things cosmetic science, the SCC will also be sharing its knowledge and expertise with attendees at its stand.

MakeUp in New York is proud to announce its partnership with international trend forecasting and consulting agency, Cosmetics Inspiration & Creation, for the next edition.
During the event, Cosmetics Inspiration & Creation will host four Beauty Talks, each showcasing a key beauty theme that will impact the industry in the year or years ahead. Leila Rochet, the agency's Chief Innovation Officer, will be joined by industry personalities to decode the major trends and consumer behaviors that will shape the sector beyond 2022.
Cosmetics Inspiration & Creation invites participants to join them in decoding four distinct trends that will define future challenges and opportunities for the beauty industry. With a common thread of fluidity and adaptability, hedonism and self-expression, each trend represents four opportunities for brands to achieve new dimensions of excellence:

1 - Eco-Icons - The new era of radically green solutions

2 - Joy-Care - The color of hedonism and self-care

3 - Adaptive-First Beauty - Dismantling beauty aphorisms

4 - Hybrid Intelligence - Resilience engineering

MakeUp in NewYork from September 14 to 15 at the River Pavilion - Javits Center

An intense, rich and exciting program with conferences, events and exceptional exhibitors, to discover innovations and product launches, network and understand upcoming trends, co-create with key market players and shape the cosmetics industry of tomorrow during 2 days of intense business in NY!

External resources
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