More than 50 ways to speed up development
Marketing Industry presented a collection of more than 50 complete concepts designed to significantly reduce development time and complexity. The proposals include multifunctional products and sophisticated packaging, taking a cross-category approach.  ;
Concepts that blend makeup and skincare have generated significant interest. Among them, On‑The‑Glow SPF30 Lip Gloss combines a glossy finish, peptides, and hyaluronic acid with SPF30 protection. The product is designed to deliver immediate results on the lips and long-term benefits for the skin.
On‑The‑Glow SPF30 Lip Gloss embodies the skincare-meets-makeup trend: the formula combines peptides and hyaluronic acid with SPF 30 to nourish, smooth, and protect. The UV-sensitive design changes color in the sun to indicate when reapplication may be needed. A removable charm chain allows it to be attached to bags or accessories.
The focus was also on refillable packaging: the “Glass Bottle Celebrity with Refillable Airless System” combines a recyclable glass outer bottle with an interchangeable PP refill cartridge. The system, in line with the PPWR’s objectives, preserves the integrity of the formulas thanks to airless technology. The package combines premium aesthetics with the practicality of reusability.
Beyond product concepts, the event served to strengthen existing relationships and foster new collaborations. Mktg Industry highlights discussions with brands seeking a full-service development partner, confirming the appeal of hybrid offerings, SPF products, and playful, user-centric packaging.
