For almost 20 years, Superga Invest has been serving the world's leading luxury and beauty brands.
Originally specializing in two main activities - logistics and cosmetics packaging for the luxury goods industry - the family-owned Superga Invest* group, founded and headed by Alain Bréau since 2001, has decided to reorganize its beauty division.
On July 1, 2019, the activities of BPS and Manifesto Factory will combine their skills and businesses under the Superga Beauty umbrella.
A strategic alliance to better support beauty brands in a fast-changing market. Recognized for their know-how and expertise, BPS, a company specializing in manufacturing, packaging and co-packing, and Manifesto Factory, a specialist in customized packaging and promotional items, will now be able to offer their customers a new global full-service offering and "Made in France" and "European" solutions. The offer is aimed at both established brands seeking to reduce time-to-market and gain agility, and new, emerging brands.
To support its ambitions, Superga Invest has just acquired a new 10,000m2 site in Arras (62). As of next September, BPS Artois will become the group's pilot site, with operations mainly dedicated to filling and packaging cosmetics products. Up to 20 packaging lines are already planned, along with the creation of 80 jobs over the next two years.
"The creation of Superga Beauty will enable us to support beauty brands with global solutions for the creation of fragrances, skincare and make-up, and to open up new markets," emphasizes Alain Bréau, Chairman of Superga Invest.
This opens up new horizons for Superga Beauty, consolidating its position as a strategic supplier to beauty brands.
