Designer and manufacturer of metal decors for prestigious products and packaging, Mill is now creating the labels for Viktor&Rolf's best-selling women's fragrance "Flowerbomb", as well as its new spring variation "Flowerbomb Bloom", launched at the end of February 2017. This is a second collaboration within the L'Oréal group after Roger&Gallet, a brand for which Mill has been decorating the caps of the entire fragrance range for over 5 years.
" This is an important referencing for Mill, since with the Flowerbomb collection, we have gained access to the production of a perfume bottle that has become an international must-have since its launch over 10 years ago, and which continues to write its own history. says Jean-Pierre Clerc, Mill Manager.
On the famous faceted bottle, the aluminum label comes in a square version for the eau de parfum and a rectangular version for the eau de toilette. For both models, the label is covered with a powder pink varnish to match the juice. The text appears in tone-on-tone matte. The thin 0.3 mm metal plate is applied with UV glue.
In addition to the manufacture of sheets, Mill worked with its customer to develop customized packaging. In fact, the sheets are delivered in loaders to facilitate installation and bonding.
More generally, prototyping is a major stage in the design of an ornamental label. Respect for hues, colors and gloss is essential to ensure harmony between all components (label, cap, pump, collar). To ensure that the prototype reflects the series to come, Mill develops it on production equipment.
