Morgane jouot, 43, has been appointed Managing Director France of La Prairie, a Swiss luxury cosmetics house. Reporting to Laurent Marteau, VP EMEA & Americas, she took up her duties on 1 July 2021.
Morgane Jouot said: "I am very honoured by this appointment and pleased to be able to count on committed teams to continue the deployment of La Prairie's strategy on the French market."
A graduate of Neoma Business School in Reims in 2000 and after a first experience in the Johnson & Johnson cosmetics group, Morgane Jouot joined the Beiersdorf group in 2004 where she held various marketing & sales positions for the Nivea, Labello and Florena brands. In 2012, she became Marketing and Communication Director France & Benelux. At the head of a team of fifty people, she was able to develop the strategy, set up pilot initiatives such as the Naturally Good green beauty line and lead the digital transformation of these brands in her sector.
"With more than twenty years of experience in the skincare and cosmetics market, Morgane Jouot is a performance-oriented leader and experienced manager. She will be able to bring her in-art knowledge of the French market and her expertise in beauty in a multichannel universe to deploy the "Luxury Execution" strategy of excellence of Maison La Prairie, "saysone within the company.