N°5 of Chanel is constantly reinventing itself. In 1921, Gabrielle Chanel upset the codes of perfumery by choosing a bottle stripped of any ornament. In 2021, on the occasion of its 100th anniversary of celebrity, N°5 will integrate recycled glass.
The Chanel and Pochet du Courval teams have combined their know-how to rethink glass manufacturing in a common approach to sustainable development.
"Our goal was to develop a high-end recycled glass that meets the qualities of excellence and creativity of the House of Chanel,"explains Maison Pochet.
Stated objectives: encourage the circular economy, reduce the use of natural resources and reduce the carbon impact while preserving the aesthetics of the mythical perfume, its purity, a shine and transparency close to those of crystal.
High quality glass
The glasses do not have the same composition according to their uses. Recycling can alter the quality of glass for perfumery, transparent and shiny. Pochet du Courval has also developed an innovative industrial process with its partners to guarantee high-quality recycled glass. "True to the requirements of the House of Chanel, every detail has been carefully thought out: the hue, the qualities of transparency, purity and brilliance of this glass as well as its resistance have been rigorously evaluated," says the House of Chanel.
N°5 Eau de Parfum in limited edition 100 ml is the first fragrance to benefit from this innovation that will be gradually deployed on other Chanel perfumes from 2022.
"On average for every 1 million bottles produced with a new generation Seva 3* recycled glass, we save more than 25 tons of virgin raw materials,"says Maison Pochet.
*Seva 3: for "Eco-responsible solution, vision of the future", solution developed by the Pochet group in 2021 after a first step called Seva.