On November 23, 2022, the Natrue label will champion natural and sustainable beauty by launching International Natural Cosmetics Day. This global awareness day will promote the benefits of truly natural cosmetics for both people and the planet. It will be celebrated in over 30 countries with the hashtag #choosetruebeauty.
A non-profit organization, Natrue is the originator of the renowned international certification standard for natural and organic cosmetics, which sets strict criteria for third-party certification of natural and organic beauty products. This label distinguishes truly natural cosmetics from the myriad of "nature-inspired" products on the market. It helps consumers find their way among the "green" products.
So what are the benefits of natural cosmetics for our planet?
"Beauty has become much more than skin care. Using products and brands, especially cosmetics, that don't harm our beautiful planet, is paramount for all of us. Natural and organic cosmetics represent a sustainable option for anyone wishing to protect and promote our natural resources, our oceans, our soils.
Over 1,600 certified raw materials are approved in the Natrue database to help manufacturers develop products that are more sustainable - such as palm oil certified to protect endangered habitats - or have a lower impact on the environment: use of biodegradable agents, absence of microplastics for example. All products bearing the Natrue label are focused on maximizing the use of renewable ingredients such as vegetable oils, rather than using ingredients derived from fossil fuels", explains Mark Smith, Managing Director of the Natrue association.
What are the characteristics of Natrue-certified natural cosmetics?
- The formulas are made from renewable, GMO-free raw materials.
- No ingredients derived from mineral oils or silicones
- Microplastic-free to protect oceans and rivers
- Palm oil must be certified sustainable / organic quality
- The biodegradability of ingredients is taken into account.
- Products bearing the NATRUE label are not tested on animals
Many consumers choose natural and organic cosmetics for reasons of personal well-being, seeing them as a more holistic choice and to avoid the presence of synthetic ingredients to which they may be sensitive. But increasingly they want to help reduce the exploitation of limited raw materials, and support farmers, producers and communities around the world committed to the production of renewable materials.
"Consumers are looking for authenticity and brands they can trust. Thanks to our consumer research, we know that natural cosmetics are perceived by the public as the best long-term choice, both for us and for the planet. On November 23, Natural Cosmetics Day will seek to highlight some of the many reasons to choose true beauty." adds Mark Smith.
